Approach
This is my creative sauce, my way of working or approaching any creative challenge.
Strategy
I approach projects with an analytical and structured mindset. I bring Marie Kondo’s mindset to Creative Leadership. My first step is understanding the “why” behind a project—what truly serves your business and users. From there, I design a tailored roadmap, set specific goals, and determine how to measure success.
Genuine
My design is not about me. It is about using my skills to communicate your vision and your product.
Efficiency
As a creative, I strive to automate repetitive work, make the client budget more efficient, and also allow the creative to be creative.
Transparency
I love working with teams and clients, fostering honesty and transparency in their products and work practices. If something is not clear, I ask and ask until we are all aligned.
Democratising Creativity
I believe everyone has the potential to generate ideas. Like a diamond, which transforms from a rough stone to a polished gem, it’s my job to create a safe space for all contributions, refining these ideas into useful and actionable outcomes.
Empathy & Joy
Listening is an essential element in my work. It’s crucial for me to understand both users’ desires and business needs.
I understand you, so others can understand you.
*They say that others know you better than you know yourself. I put this into practice by asking 25 of my work colleagues and clients to share what they perceive as my strengths at work.