Client
Exclaimer
Industry
B2B, Software
Role
Motion Director
Exclaimer is email management software. I was hired as a motion specialist to join the brand team. I collaborated on various design projects, developed comprehensive brand motion guidelines, and produced web animations and promotional videos.
Brand video for Madfest
We created a 35-second brand video for Exclaimer, a B2B signature management software, to showcase its value at Madfest, an international marketing festival in London.
Understanding the audience would be networking or resting during screenings, we designed a visually engaging and memorable piece that was both concise and impactful. The video showcased Exclaimer’s brand and addressed the evolving needs of modern marketers, ensuring it captured attention in a dynamic environment.
For a better experience, play it with audio on.
Brand motion guidelines
We expand Koto’s brand and roll out a motion system to be used in-house. We also created a documentation, motion principles and templates to use in the broader team.
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