Exclaimer is email management software. I was hired as a motion specialist to join the brand team. I collaborated on various design projects, developed comprehensive brand motion guidelines, and produced web animations and promotional videos.

Services
Motion direction
Design
Animation

Industry
Software (B2B)

Product launch film - Madfest 24'

We created a 35-second brand video for Exclaimer, a B2B signature management software, to showcase its value at Madfest, an international marketing festival in London.

Understanding the audience would be networking or resting during screenings, we designed a visually engaging and memorable piece that was both concise and impactful. The video showcased Exclaimer’s brand and addressed the evolving needs of modern marketers, ensuring it captured attention in a dynamic environment.

For a better experience, play it with audio on.

Styleframes
Team

Head of Design: Andy Myers

Motion director: Sonia Vivo Sarria

Design: Andy Myers, Sam Willis, Sonia Vivo Sarria

Animation: Alita Serra, Sonia Vivo Sarria

Sound: Ronroco Audio

Motion Guidelines

We expand Koto’s brand and roll out a motion system to be used in-house. We also created a documentation, motion principles and templates to use in the broader team.

Profile cards
A. Looping ripple, static image
B. Ripple animating, stop motion imagery
C. Ripple scaling, static image
Brand asset animation

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