Lloyd’s Direct
CLIENT
Lloyd’s Direct
INDUSTRY
Pharma
ROLE
Motion graphics
USE CASE
Social Media Paid Ad
Lloyd’s Direct is an NHS prescriptions delivery service without the hassle.
Challenge: Product awareness + Convertion
The team at Lloyd’s Direct needed to explain what do they do and attract new patients that might not know the service. To do so they want it to use Social Media paid ads. They had an animation system and they have done explainers videos before, but they have never done social media paid ads. They needed help summarizing business goals visually and creating dedicated marketing paid ads videos.
Solution: 4 paid ads
We created an ad structure, following Lloyd’s direct brand and animation language. And created 4 campaigns focusing on different goals: app demo (01), overview (02), pillback (03), service feature loops (04), and made simple (05).
For each campaign, we created all social media formats (1:1, 4:5, 16:9) to promote it on Facebook, like Youtube and Instagram.
1) App demo
What they need:
Snackable content to show what the LloydsDirect patient in-app experience is like.
Why is important:
Greater visibility on the product flows that are currently only available on download & order.
Solution:
12-second video explaining in 3 simple and quick steps, how to order medicines online with Lloyd’s Direct.
We created one format with an intro and another without 9 seconds.
‘App demo’, 4:5 format (Instagram, Facebook)
‘App demo’, 1:1 format (Instagram, Facebook)
Styleframes
Storyboard
2) Overview
What they need:
Use our app store creative to demo how the service works at a glance using our existing assets.
Why is important:
We have some really vibrant photography but haven’t found time/ways to bring it to life in motion.
Solution:
12-second video explaining how the service works repurposing app store creative.
‘Overview’, 4:5 format (Instagram, Facebook)
‘Overview’, 1:1 format (Instagram, Facebook)
Styleframes
2) Pillsback – ‘Before/after’
What they need:
The goal is to refresh one of their best performance ads. Aligning it closer to their current rebranding and showing their UI.
Why is important:
Continous brand experience similar to their website, product, and TV campaigns.
Solution:
14-second video narrating a customer journey from not having pills to ordering.
‘Pillsback’, 4:5 format (Instagram, Facebook)
‘Pillsback’, 1:1 format (Instagram, Facebook)
Styleframes
Storyboard
Credits
Design Director
Andy Ainger (Lloyd’s)
Creative Lead
Zac Davidson(Lloyd’s)
Content Designer
Bethan Jones(Lloyd’s)
Marketing Exec
Charlotte Miller(Lloyd’s)
Design
Sonia Vivo Sarria
Illustration
Animation
Sonia Vivo Sarria
CLIENT REVIEW
Sonia is a great animator and problem solver who works tirelessly to bring your ideas to life in a collaborative way. Her positivity and attention to detail shines through bringing bags of energy and passion to projects which means making nice work is simple and easy to achieve together. Despite it being a short project, she fitted in really well into the design team and was praised by lots of Senior stakeholders across LloydsDirect for her amazing work. Sonia is a 5-star freelancer ⭐️⭐️⭐️⭐️⭐️!
Zac Davidson – Design Lead, Lloyd’s Direct