Client
Seatfrog
Industry
Travel
Role
Brand & Motion designer
Seatfrog enables users to upgrade train tickets. I was hired as a graphic brand designer to help launch their new brand identity and introduce animation to their app, collaborating with their marketing and product teams.
Collaborating closely with the product team, I infused joy and personality into the app through engaging animations. Adhering to Google’s Material design principles, I crafted an intuitive and cohesive user experience. My animations were designed to be informative, focused, and expressive, bringing the app’s personality to life and guiding users effortlessly.
The logotype mark becomes a playful mascot, guiding users and creating joy.
Depending on each screen’s content, the mascot shows excitement, worry or curiosity.
For example, in the ‘splash screen’, the character shows enthusiasm since it’s welcome before embarking on the app.
Credits