SOCIAL MEDIA CAMPAIGN – “PHONES THAT DON’T COST THE EARTH”
Social media campaign
Platforms: Facebook Paid ad, Youtube
Branding, Art direction, Motion graphics
Raylo is a mobile phone rental service that lets customers lease out the latest model mobile SIM-free phone. It aims to reduce the number of phones that are left unused or thrown away.
Raylo asked us to design and art direct their Social media communication. Their goal was to define their brand look & feel for their digital marketing communication.
Collaborating with their Marketing team, we define how they want to be seen. Bearing in mind that Raylo’s target audience is a young professional target audience we did a communication accordingly. For their communications, they use fresh, bold, and smart messaging. So we translated this tone into visuals. Visually, we use illustration, bold colors and animation, and resources like stickers to communicate that brand tone. Once define their look. I design their Social media feed, bespoke illustrations, and define posts templates and social media paid ads.