Egg email design

Email marketing design for a sustainable energy provider.


Egg Cracking Energy


Platform 195


Retail Energy


UI Design


Email marketing design

Egg is a sustainable energy provider based in the UK. It is on a mission to bring clean energy with solar panels, battery storage, and EV charging solutions.

This project was a collaboration with the agency Platform 195.
The client had recently their brand identity redesigned, but they were looking for a designer to develop different brand touchpoints. In this project, we focused specifically on their email design.
I created a template aligned with their brand guidelines, structured into reusable modules that could be easily used and built for the marketing team, for future communications. Also, this prototype template was prepared to hand off and developed into an HTML template, for a CRM email platform, like Mailchimp.

Lego bricks structure

The email follows a modular structure, easy to expand or grow monthly. It is designed responsively for desktop email browsers and mobile. The structure consists of a header, intro, news modules, CTA, and footer.

Showing the hidden columns and structure of the modular design

Email stylesheet guidelines

Style sheet guides for Email

Following the brand guidelines, I created an email stylesheet establishing styles for repeated elements like headers, paragraphs, headers, footers, and primary and secondary colors. That makes it easier for developers to create a template that will be consistent.

Final design

The final design for desktop and mobile browsers was prototyped with Figma. This was handed off to the developer team to create a custom HTML template to be used in a CMS email provider.

Final design preview – mobile version
Final design preview – mobile version


UI design: Sonia Vivo

Head of Client Services: Dan Jenkins

Creative Director: Hayden Peek

Get in touch

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