Egg email design
Email marketing design for a sustainable energy provider.
CLIENT
Egg Cracking Energy
AGENCY
Platform 195
INDUSTRY
Retail Energy
ROLE
UI Design
USE CASE
Email marketing design
Egg is a sustainable energy provider based in the UK. It aims to bring clean energy with solar panels, battery storage, and EV charging solutions.
This project was a collaboration with the agency Platform 195.
The client recently redesigned their brand identity, but they were looking for a designer to develop different brand touchpoints. In this project, we focused specifically on their email design.
I created a template aligned with their brand guidelines, structured into reusable modules that could be easily used and built for the marketing team, for future communications. Also, this prototype template was prepared to hand off and developed into an HTML template, for a CRM email platform, like Mailchimp.
Lego bricks structure
The email follows a modular structure, easy to expand or grow monthly. It is designed responsively for desktop email browsers and mobile. The structure consists of a header, intro, news modules, CTA, and footer.
Email stylesheet guidelines
Following the brand guidelines, I created an email stylesheet establishing styles for repeated elements like headers, paragraphs, headers, footers, and primary and secondary colors. That makes it easier for developers to create a template that will be consistent.
Final design
The final design for desktop and mobile browsers was prototyped with Figma. This was handed off to the developer team to create a custom HTML template to be used in a CMS email provider.
Credits
UI design: Sonia Vivo
Head of Client Services: Dan Jenkins
Creative Director: Hayden Peek